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I Am Sam I Am: Meet the Intrigue Expert, Ms. Sam Horn

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How to Stand Out in Any Crowd by Sam Horn & Steve Kayser
: You, your product, your service, your company, is good … maybe great. It’s different, unique, totally rad, awesomeroo and bloggerific. It even (occasionally) delivers real business value; makes an authentic difference in business or life. But … no one has heard of you. You haven’t even heard of you! Here’s how to get your message out – or not. Featuring an interview with Sam Horn, author of “POP! Stand Out in Any Crowd.”

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Enchantment: Jettison Your Inner Jerk

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It sneaks up on you. Subtly. Like the floor after your 4th shot of tequila. Next thing you know? Prevaricating, blasphemous, smellfungus ninnyhammer all-foam no-beer mooncalfs are calling you a jerk. Quickly followed by a public JERK INTERVENTION. I know. It happened to me. Don’t let it happen to you.

Courtesy of H. Kopp Delaney

THE INFORMANT: A Second Chance at Life

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He was 32 years old, earning $1,000,000 per year and 3rd in line to take over leadership of a $70 billion dollar company. Three years later he was sitting in prison making 12 cents an hour. Then … something amazing happened. The sublime beauty and redemptive cleansing of a second chance.

Left, Right and No-Brainers…The Management vs. Marketing War

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There’s a war going on in American business. It’s a war that causes great ideas and products to vanish. To get lost in the clear fog of logical logic. A devastatingly destructive war that helps bad ideas take root and flourish (albeit briefly) justified by common sense and … logical logic. It’s Left-Brain Management vs. Right-Brain Marketing.

What does that mean? How does it work? What to do about it? Find out in this interview with bestselling authors Al and Laura Ries.

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Strategies for a Career in Writing

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To win at the complex sale, one must be a storyteller, strategist, master tactician, cajoler, evaluator, philosopher, psychologist, bean counter and often, magician. But what about a really complex sale? Like selling your story to Hollywood and getting it made into a film? Find out with Pen Densham whose films include; Robin Hood: Prince of Thieves, Backdraft, Moll Flanders, Rocky II and Houdini. The films and television series Pen Densham and his partner have produced have grossed over $1 billion.

An Inconvenient Genius

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How often has one person affected humanity to such a degree that were the fruits of his labor withdrawn immediately from our day-to-day existence, the world as we know it … would essentially stop?

Why Do Some Ideas Stick … and Others Stink?

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Featuring an interview with Dan Heath, Co-Author of the New York Times Bestselling book, “Made to Stick.”

Why do some ideas spread like wildfire while others sprout and die out? Why do some great ideas, with world-altering potential, die on the vine – never to grace us with their fruit?

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The Power of Resistance: Lessons Learned from Bestselling Author Steven Pressfield

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I’ve had the good fortune to interview and work with many great storytellers over the last few years.  J.D. Meier, program manager for Microsoft’s Patterns & Practices team, and author of the “Sources of Insight”blog, asked me what the most important lessons I’d learned from the high-profile “working” writers and storytellers … the ones who actually make a living doing it.

Building Yourself a Better Brain

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An interview with Dr. Rick Hanson, neuropsychologist and author of the bestselling Buddha’ Brain: The Practical Neuroscience of Happiness, Love & Wisdom. It has been translated to 21 languages and spent over 300 days on Amazon’s list of top 100 best-selling non-fiction books. Dr. Rick has a new book out called Just One Thing: Developing a Buddha Brain One Simple Practice at a Time. He has taught at Oxford, Stanford and Harvard and his work has been featured in BBC, NPR,, US News and World Report..

Ten Tips for Being “Good in a Room” in the Complex Sale

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What is the one trait that’s an absolute “must have” to win the complex sale in today’s competitive sales environment? The skill is critical to your success – in business or life. You must be … “Good in a Room.” What does that mean? Stephanie Palmer, author of the book of the same name, “Good in a Room,” puts it in perspective.