It takes a big person to admit making a social media publishing mistake.
However, I will share a way to successfully screw up your social media sharing numbers, if you’re so inclined to learn this skill.
I decided to change my URL title structure to make it shorter and more SEO-effective. It was pretty long and included the domain name/date/category/number/ title.
SUCCESSFUL SCREW-UPS MADE EASY
WordPress offers an easy way to customize the URL in the Settings section under Permalinks. Below are the the common settings.
DO THIS NEXT
I decided to change mine to simply to the domain name and title of the post. Example – www.writingriffs.com/title
VOILA – YOU DID IT!
It worked beautifully. Simplied, shortened and made the URL structure more SEO-friendly.
LAW OF UNINTENDED CONSEQUENCES
However, I did not take into account the social sharing numbers that had built up and were attached to each post. I use the Really Simple Share plugin app to make sharing as easy as possible. It keeps track of all the shares and displays the numbers. When I made the permalink structure change it reset all the social numbers to zero.
For example, the article “Storytelling Story-Selling Secret Sources,” had over 500 shares. it went to zero. And Open Your World, Walk Towards Wisdom- An Interview with Dr. Ken Blanchard had 231 shares on Twitter. It went to zero. As did all other articles.
Did that affect me?
Of course not.
I mean it only wiped out a couple years worth of data.
So, if you want to be succcessful at wiping out your social sharing numbers, just change your URL permalionk structure.