There’s a war going on in American business. It’s a war that causes great ideas and products to vanish. To get lost in the clear fog of logical logic. A devastatingly destructive war that helps bad ideas take root and flourish (albeit briefly) justified by common sense and … logical logic. It’s Left-Brain Management vs. Right-Brain Marketing.
What does that mean? How does it work? What to do about it? Find out in this interview with bestselling authors Al and Laura Ries.