Why Do Some Ideas Stick … and Others Stink?
Featuring an interview with Dan Heath, Co-Author of the New York Times Bestselling book, “Made to Stick.” —
Why do some ideas spread like wildfire while others sprout and die out? Why do some great ideas, with world-altering potential, die on the vine – never to grace us with their fruit?
Who’s the Animal?
A simple question. But a question with an end.
The Marilu Henner Radio Show
What a blast to be a guest of “The Marilu Henner” show today on Sun Broadcast Group radio(http://buff.ly/1mVrYoK). Marilu’s nick- name, “Perpetual Motion” should have the adjective Positive” in front of it. Was great fun, Was a great opportunity to talk about the book “The Greatest Words You’ve Never Heard.”
F.E.A.R. Waldo
Fear. It can stand for forget everything and run … or focus energy and accept responsibility. Steve Kayser and Lt. Col. Rob “Waldo” Waldman on FEAR.
I Chose National PR Firm EMSI … Why?
Actually it came down to only one word. Of course there were these other words that supported that one word. Like…
This Isn’t a Book Launch, It’s a Controlled Ooze!
NOW AVAILABLE: The book “The Greatest Words You’ve Never Heard: True Tales of Triumph” is now available on Amazon (print) and Kindle in the US, UK, Germany, France, Italy, Spain, Japan, Australia, Brazil and India starting today.
You Wrote a Book?
Unprovided with original learning, unformed in the habits of thinking, unskilled in the arts of composition, I resolved to write a book. – Edward Gibbon
Don’t Stop This Press!
Throughout your life, you run across people that positively change your thoughts, perceptions and ideas about business and life. I’ve been blessed with the great opportunity to interview and collaborate with some of the best writers and business leaders in the world. From each, I’ve absorbed and learned life lessons.
Skip Press is one of those people.
The Seven “New Rules” of Business Presentations
Having seen hundreds of business presentations and given a stinky few myself, there are a few things I wish someone would have taught me in kindergarten. Seven things or “New Rules” of business presentations to be precise. I pass these on to anyone new to the dreaded gauntlet of the business presentation or any grizzled veterans who want to walk on the wild side and shake things up. Avoid lying-flying “Stink-o-potamus” presentation status. Use the principle of “Creative Limitation.”
The Business Writer’s Life: How a Masterpiece Gets Turned into a Disasterpiece
Writing for a living is a tough job – depending on your perspective. This was used in a presentation for some business writers. It’s a quick, empathetic, realistic road-map to how a writing masterpiece gets turned into a “disasterpiece.” And what to take from it?
Perfect Isn’t the Enemy of Good Writing – But Social Signals Might be (Gifographic)
Good writers (in business or for pleasure) focus on telling their story the best they can. But guess what? Anymore that’s not enough. If you want your content, your product, your story to be found you need to understand social signals and their impact on search engine rankings.
Stunning Revelation Uncovered in Affordable Care Law! – TOP SECRET MEMO LEAKED
An anonymous informant in the HHS just leaked a top secret memo to me. Looks like there’s some deep-thinking going on in Washington about how to get out of the healthcare reform mess.
Doing the PowerPoint Punt
Can you really give a presentation without PowerPoint slides? Maybe. It depends. The next presentation you give or attend, take note of what occurs after PowerPoint slide number five is swiped/swished onto the screen. Unless you really are “da man,” the Steven Spielberg of the sales presentation, 99 percent of the people in attendance will fall into one of the following descriptive categories:
How to Cost Justify a Responsive Design Website (or any Marketing/PR Campaign) to Your Boss
When cost-justifying a responsive design web project , aa marketing or PR campaign to your CFO or Boss … make sure your math DOESN’T add up.
How to Royally Screw Up Your Social Sharing Numbers
It takes a big person to public admit a social media publishing mistake. I’m big … but not that big..