I Chose National PR Firm EMSI … Why?

JUST ONE WORD

Actually it came down to only one word. Of course there were these other words that supported that one word. Like…

• Competence
• Professionalism
• Trust
• Energetic
• Stick-to-itiveness
• Courteous
• Fun

Those words describe the team I’m lucky to be working with for the promotion and publicity of “The Greatest Words You’ve Never Heard” book, the award-winning national PR firm EMSI. Even though those words are great … it still only boiled down to one word.

RESULTS

In May 2014 alone, EMSI delivered 13 TV interviews, 696 print placements, 163 radio interviews and 7458 new social media connections for their clients.  In 2013 their clients appeared in:

8,018 print outlets

• Outlets include USA Today, Associated Press, Entrepreneur Magazine, Prevention Magazine, The Huffington Post, FOX Business, Realtor.com, Toronto Star, Good Housekeeping, NJ Star Ledger, Houston Chronicle, Miami Herald, and more.

1,868 talk radio shows

• Interviews were heard on WTLW-FM (The #1 station in New York City), America’s Radio News Network, WTOP-FM, Tesh Media Group, It’s Your Health Radio Network, Money Matters Network, Sirius/XM, and more.

225 TV shows

• Appearances were seen on MSNBC, FOX & Friends, CNN, CNBC, Bloomberg TV and more.

How do you achieve results like that?

GREAT EMPLOYEES AND LEADERSHIP

I met  EMSI CEO Marsha Friedman over 10 years ago when I published and interview called PR VS. Advertising: Three Facts of Life  with legendary marketing strategist and bestselling author Al Ries.

EAGER TO LEARN

Marsha contacted me about the article — because she’s always eager to learn. She wanted to know how an all foam no beer, non-boolean fuzzy logical (think about that) kilt-wearing country bumpkin like me got an interview with Al Ries. My answer included a detailed explanation of Einstein’s “General” and “Special” Theory of Relativity condensed into two words.

“I asked.”  

We have been fast friends since. She took immediate pity on my low IQ (not really low, just sub 50) and has helped me out on many occasions since. Marsha is the epitome of the hard-charging, brilliant CEO with great people skills and persistently positive results. People just love her when they meet her.  And love her more after her wunderteam delivers their results.

EXAMPLE?

That’s easy. I hosted a radio show on 55KRC.com in Cincinnati for a couple years and was always on the lookout for great guests. Marsha’s team killed it. Always came through, especially in a crunch. In fact, her team delivered over 40% of our total guests. High-quality, knowledgeable, charismatic … brilliant guests. And, because of Marsha, I also had the great pleasure of interviewing;

• Michael Uslan, who was the executive producer of films such as Batman, Batman Returns, Batman Forever, Batman & Robin, Constantine, The Spirit, Batman Begins, and the second highest grossing film of all time, The Dark Knight. As a producer, he is one of the highest-grossing movie producers of all time, with The Dark Knight alone having already passed the $1.5 billion mark. Michael is simply “The Boy that Saved Batman, (the book is actually titled “The Boy That Loved Batman.”
• Pen Densham, screenwriter, producer,  and author of ‘Riding the Alligator: Strategies for a Career in Screenplay Writing … and Not Getting Eaten.” Pen Densham has written, produced, consulted and directed movies and television shows. His eclectic string of projects include Robin Hood: Prince of Thieves, Backdraft, Moll Flanders, Rocky II, Blown Away,Footloose as well as the TNT movie Houdini and the successful reboots of the classic TV series The Twilight Zone and The Outer Limits. He’s worked with and learned from people like Morgan Freeman, Jeff Bridges, Robin Wright, Bill Murray, Kevin Costner and Jodie Foster. The films and television series Pen Densham and his partner have produced have grossed over $1 billion. His first movie role was for his dad when he was five years old. What was it? To ride an alligator. At 5-years-old. An absolutely fascinating man with a life story that should be made into a movie. But no one would believe it.

MEET TEAM EMSI

I’m thrilled and grateful to be working with the EMSI team. Should you, your business, your book, your friends –  maybe even your enemies – ever need  publicity, marketing, social media help or PR … there is only one place I’d go (and did), EMSI.   Here are the people behind the results — and helping get the word out for “The Greatest Words You’ve Never Heard.”

Marsha Friedman, CEO

Marsha Friedman launched EMSI in 1990. Her PR company represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. Some of the more prominent names on her client roster are Sergeant’s Pet Care Products, Former National Security Advisor Robert McFarlane and the famous Motown Group, The Temptations. As a publicity expert, she has authored the book Celebritize Yourself.

As a radio personality and public speaker, Marsha can be heard weekly on her Blog Talk Radio Show, EMSI’s PR Insider.  On her previous talk radio show, The Family Roundtable, Marsha enjoyed interviewing celebrities such as Tony Curtis, Ed Begley Jr., Augusten Burroughs, Faith Evans, Vicki Lawrence, Denise Jackson, Janine Turner and Rose Rock, to name a few. 

Alex Hinojosa

Alex,  a Texas Tech University graduate in telecommunications and marketing, is Vice President of Media Operations with an extensive background in media, specializing in radio for over 15 years. His experience includes being a national talk-show radio host and executive producer in major markets like Washington, D.C.; Atlanta, GA; Detroit, MI and Tampa, FL.   Alex has also been a media coach and an instructor at the Connecticut School of Broadcasting.

Rachel Friedman

Rachel started with EMSI in the position of Print Campaign Manager, where she revolutionized the execution of their  clients’ print campaigns. After fine-tuning her skills under the wing of EMSI’s CEO, she was able to push the successes of each campaign into a new realm. Aside from this, Rachel has a client-care focus second to none.

Rich Ghazarian

Rich came to EMSI with a strong broadcast media background. For 15 years, he enjoyed much success in radio and television for 15 years as an on-air personality, program director and music director in stations from California to New York City. Ghazarian has led several stations he programmed to #1 ratings. After leaving the broadcast medium, Ghazarian worked for several advertising agencies in New York City, in multiple capacities for clients: account representative, creative director, copywriter and media planning and execution. Ghazarian joined EMSI in 1998 as a Radio Campaign Manager and has been with the company ever since.

Ginny Grimsley

Ginny has been with EMSI for over seven years and has worked with clients in every phase of their publicity campaigns. As EMSI’s Print Campaign Manager, Ginny’s experience of working with print media gives her a vital perspective of knowing what interests them and how best to position our clients, so as to be included in their publications.

Harold Valentine

Harold Valentine joined EMSI with several years of editorial experience, including three years as a general assignment staff writer with The Tampa Tribune and affiliated publications.  He then spent two years at an SEO firm, writing content for web pages, press releases, and articles to generate organic traffic to client websites.

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MEDIA INQUIRIES

Please contact:

TV: Alex Hinojosa

Radio:  Rich Ghazarian

Print: Ginny Grimsley

TEL: 800. 881.7342

AND CHECK THIS OUT –  COMPLIMENTS OF EMSI