Perfect Isn’t the Enemy of Good
Good writers (in business or for pleasure) focus on telling their story the best they can. They’ll sweat the smallest details and bleed tears if a page doggedly stays blank – convinced a mendacious mocking maleficence is at work. They invest time in building the skills, capabilities, tricks and techniques necessary to pursue and occasionally capture the perfect story. Pursuit of perfection, in writing, is not the enemy of good. It’s the beginning of good. But…
Social Signals Might be
Finally, one day, they get it right. Nail it. They weave an inspiring tale of overcoming adversity. Or, of standing up to evil and against all odds, triumphing. Or … just a great piece of writing that helps people solve problems – business or personal. Something that provides them with unique, helpful information, insights or ideas. Then they press the publish button and wait for the accolades. The applause. The positive feedback.
Breaking Through the Infernal Wall of Internet Infobesity
But, more often than it should, some really great stories and writers disappear into the black hole of internet infobestiy. You see, writing a good story is only half the battle these days. Maybe not even half. Distribution is at LEAST 50% of the battle now. You need to spend time and build up your social media networks. It’s no longer an option. It’s a necessity. Search engines like Google, Bing and Yahoo are factoring social signals into search engine results. How much do they matter? Those tweets, retweets, Facebook likes, shares and Google +1’s?
Social Signals GifoGraphic
Neil Patel (@neilpatel) of QuickSprout created a helpful animated infographic (gifographic) that includes some interesting information and insights for writers trying to get their work higher rankings with the search engines – so it can be more easily found, discovered or at least see the light of day. — Thanks Neil.
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