Gary Hayes, an award-winning new media producer based in Australia, has developed a social media tracking application that covers the creation, use and sharing of content on the web. The results displayed are based on data culled from a range of social media sources and web sites.
CHAOTIC CACOPHONY OF CONTENT
When you look at the numbers, they stagger. But what do these explosive numbers mean though … really?
THE HARDEST PART OF WRITING
I’m a consumer and producer of content on a professional level. The numbers only tell you the raw volume. Quantity not quality. Not consistency. Persistency. Or sustainability of the content producer – which is the true measure. Over the last several years I’ve found that consistently creating quality content is the HARDEST part of using content for business marketing to generate leads and create new sales.
So given those numbers … how can you connect through the chaos? What do you need to have and do?
THE SKILL-SET
Writing as a business skill is more important and valuable than ever. How else to break through this explosive chaotic cacophony of content? Well there’s only one proven way, the first step is to realize it’s …
HARD WORK
To consistently produce average-to-good content is hard work.
HARDER WORK
To consistently produce great content? That’s really hard work. And, a lot of the time you don’t know the difference until after you publish it.
STINKER-ROO VS SUPER
Many times I thought something was killer content (usually mine), and it stank up the house (always mine).
Other times I thought something was boring, bordering on banal, and it ended up being breakthrough super (lots of reads and comments). Later, when working backwards trying to understand the difference between the banal-to-boring content vs. the breakthrough super content it was obvious.
The great performing content always delivered most, if not all, of the following … it was;
- Educational – made a difference to the reader’s life of business or the business of life. Was interesting and chock full of ideas, insights, information and inspiration
- Entertaining – yes, the old humorous bugaboo that corporate writing tends to avoid like the plague. Make them laugh or make them cry. Just don’t make them cry because they’re bored to tears. It’s okay to use humor.
ONE THING IT DIDN’T HAVE?
Anesthetic, stupor-inducing, put me to sleep or boil me in oil first writing. It was always devoid of corporate gobbledygook, cliches and weasel-words.
Great ideas, information, insights and inspirational stories – from you – will earn people’s honest attention.
Anesthetic writing will guarantee you’ll get lost in the explosive new reality show of content depicted in Gary Hayes’ Social Media Counts.
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