There’s No One as Irish as Barack Obama … Does E Still =MC2?

CHIPPER UPBEAT INTRO

What a world we live in. The global economy is teetering on collapse. Dictators are dropping like fleas (more on the Flea Effect later). Seems like there are more people unemployed than employed.  Home values in the U.S. have cratered some 20-40% depending on where you live.  Life savings have been wiped out.

NOW FOR THE IMPORTANT STUFF

But never, in anytime since creation, has it been easier to learn more, know more, do more, and be surprised more – than now. Example?

THE HOLY PHYSICS OF GRAIL UPENDED

A while back I did an interview and in-depth article with Marc J. Seifer, Ph.D., world-renowned Tesla expert and  author of Wizard: The Life and Times of Nikola Tesla. Marc made the argument, based upon years of research and study of Nikola Tesla’s writings and theories, that the speed of light was not unbreakable.  In fact, Tesla had already broken it. But that position was untenable because it broke one of the most sacrosanct commandments of physics:

“Nothing Shalt Travel Faster Than the Speed of Light”

Turns out … Tesla was right (relativistically speaking) when “CERN Physicists Observe First Faster-Than-Light Long-Distance Travel.” In a follow-up, Dr.  Seifer went further in this open-letter post, “Have CERN Physicists Found Einstein’s Big TOE (Theory of Everything)? ” This TOE argument elicited many emails and interesting theories  from Ph.d’s around the world, notably India, Switzerland and China.

HEADY STUFF

Some pretty heady stuff for this little riffing writing site.  But none headier than the email I received from Ger Corrigan with the subject line, “There’s No One As Irish as Barack Obama – Einstein and The Neutrino Song.” I was getting ready to delete the email but I thought the subject line was so unique and interesting I’d open it up. Truthfully, I was expecting a male enhancement advertisement espousing supraluminal tumescent effects.

I was wrong. What I found was a pot of gold.

THE NEUTRINO SONG

Ger Corrigan is from Ireland and with a band called The Corrigan Brothers. Turns out the Corrigan Brothers are an Irish band who played at President Obama’s inauguration and had an  international hit called “There’s no one as Irish as Barack Obama” (who knew?) and were recently mentioned in President Obama’s speech.

“If the Corrigan Brothers are to be believed there’s no one as Irish as me.” – President Barack Obama”

Well low-and-behold, Ger Corrigan must have been searching for fodder for a new song when he ran across the story about the faster-than-light neutrino … and the “Tesla vs. Einstein” posts here. So Ger and the band (including Pete Deighton) wrote a new song to celebrate the Einstein and Cern scientific discovery. The song is called “The Neutrino Song.”  Here’s the video, and the lyrics are at the end of this post. Ger Corrigan lead singer with the band gave me this exclusive quote,

“FOR THE MOMENT WE’RE BACKING ALBERT AND HIS THEORY – I’M NO EINSTEIN BUT HE WAS.”

So what does all this heady stuff mean?

DRUM ROLL

Enter…

THE FLEA EFFECT

This demonstrates the Steve-Flea Effect.  A fundamental un-constant in the world of business. No, it’s not a faster-than-light new theory. Although I’ve broken the speed of light before. Routinely. Not new news to me. Anytime physical labor is required. I’m outta there, 190,000 MPS at a minimum. What is the Flea Effect?

F is for Findability:

Think about the connections that went on. From an article published two years ago and a follow-up in response to a ground breaking discovery,  Ph.d’s  from around the world found the article – based on it’s uniqueness and of course the specificity of topic.  Then, in Ireland, Ger Corrigan did a search for a completely different reason and found the same articles.

L is for Look, Listen, Learn:

All of them looked at the articles and evaluated their worth. Maybe they learned something. Maybe they didn’t. I did.

E is for Engage

After the evaluation they were moved enough to engage. A very small percentage of people who consume content  online ever take the time to engage – whether they like the or not. That’s changing with the Facebook “Like” and Google+ buttons now.

A is for Associate

Association is really important now for search and findability. If any of the people connected with me via LiveFyre comments, or “Liked” the articel on Facebook, or “+’ed” it on Google, or any of the social media networks, we will increasingly be associated via SOCIAL SEO. And I’m not even going to go into Google’s Authorship Markup which displays author information in search results – in relation to their social and Google profiles and uses it as a ranking algorythm.

THE POT OF GOLD

There you have it, the “Flea Effect.” A content marketing Pot of Gold. You heard it here first.Don’t try it trademark it.

TIME TO GET SERIOUS

Time to admire and study the structure, syntax and Ralph Waldo O’Emerson literary-like quality of The Neutrino Song lyrics.

THE NEUTRINO SONG

TOOR A LOO TOOR A LOO TOOR A LOO TOOR A LINO
IS LIGHT NOW SLOWER THAN A NEUTRINO

WE CAN BELIEVE IT BUT
WE WEREN’T PREPARED
DOES E STILL EQUAL
MC SQUARED

NOW THAT THE NEUTRINO
HAS TAKEN FLIGHT
AND IS SEEMINLGY FASTER
THAN THE SPEED OF LIGHT

WAS OLD ALBERT WRONG
OH CAN IT BE
THAT FABULOUS THEORY
RELATIVITY

IS BEING DEBUNKED
FOR THE FIRST TIME
BUT HE’S STILL MIGHT BE RIGHT
OLD ALBERT EINSTEIN

TOOR A LOO TOOR A LOO TOOR A LOO TOOR A LINO
IS LIGHT NOW SLOWER THAN A NEUTRINO

NOW PHYSICS FOREVER
MAY NOT BE THE SAME
AND BOFFINS ARE GONNA BE
DRIVEN INSANE

IF LIGHT’S NOT THE FASTEST
WHAT CAN THIS MEANO
AND IS SOMETHING FASTER
THAN THE NEUTRINO

TOOR A LOO TOOR A LOO TOOR A LOO TOOR A LINO
IS SOMETHING ELSE FASTER THAN A NEUTRINO

LET’S NOT RUSH TO CONCLUSIONS LET’S TAKE OUR TIME
HE STILL COULD BE RIGHT OLD ALBERT EINSTEIN

TOOR A LOO TOOR A LOO TOOR A LOO TOOR A LINO
IS LIGHT NOW SLOWER THAN A NEUTRINO